Blogging is at least as much about building your network of relationships as it is about producing great content. Of course quality content is a necessity – without it no amount of marketing will get you very far. But it’s not sufficient by itself, not when there are literally hundreds or thousands of other blogs competing for the same audience as you.
Now, one of the most common techniques for gaining exposure and building traffic is commenting on other blogs. Nothing new there – you’ve probably heard the same advice plenty of times already. But today I’d like to examine this in a little more detail, to maximise the benefits to you and your blog.