Tag Archive for 'monetization' Page 2 of 2

PerformancingAds Pecking Order

Earn money with PerformancingAdsA common complaint about PerformancingAds is that the site navigation is very confusing, and the documentation isn’t much good either. The end result is that it’s quite hard to tell what the best way is to set up and manage your ads. So I thought I’d run through what I know in the hope that it’ll help a fellow blogger (and if I’ve got it all wrong, you all can correct me!).

Apart from paid advertisements, there are several other ways in which ads can be displayed on your site, which is kind of nice as it gives you the option of promoting your own or affiliate products in empty slots, or even on other sites in the network. But the trade-off is increased complexity, which is compounded by the confusing manner in which the PerformancingAds site is laid out.
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Does Google penalize paid links?

There’s recently been a small debate about Google’s stance on paid links in the comments section of one of my posts, and whether or not you run the risk of being penalized if you buy or sell links. Mitch helpfully pointed us to an article by Matt Cutts on the subject. In case you don’t know, Matt is a Google policy maker who had a big hand in drafting the original quality guidelines.

I spent an enjoyable afternoon reading that and a few other related articles (and their comments) on Matt’s site and the official Google guidelines to try and clarify exactly what Google’s position is. Needless to say some of the comment exchanges are fairly heated, with a lot of emotion on both sides. This is my understanding of the issues:
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Internet Marketing: is it for you?

Internet Marketing, unsurprisingly enough, is the

…marketing of products and services over the internet

according to Wikipedia. But while it’s a relatively new phenomenon by this definition, limited by the amount of time the internet has been in existance, in fact its roots go back a lot further than that. Internet marketing is really just an evolution of Mail Order / Direct Marketing, which has been around for well over a hundred years.

junk mail
Image courtesy of Heart for Japan
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Book review: Problogger – Secrets for Blogging your way to a Six-figure Income

four stars

I remember being intrigued when I first heard Darren Rowse was planning on releasing a book, not because he was releasing a book, but because of the way he was releasing it. So many other bloggers / internet marketers would have slapped together an ebook, instructional dvd or subscription course, and in the process probably charged a heck of a lot more than the $20-odd this book goes for. To me, the fact that Darren chose traditional book format spells one thing: c-r-e-d-i-b-i-l-i-t-y.

OK, so the sub-title – Secrets for Blogging your way to a Six-figure Income – is a little cheesy, but I guess it’s perfectly in keeping with writing a “good” title for a blog post, so I’ll be generous and say it fits the style.
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No thank you, I don’t need penis enlargement

PerformancingAdsOne of my hosting clients was recently shocked to discover an advertisement for penis enlargement on her blog (I won’t show it to you, because I don’t want to give them any more exposure)! Considering most of her readers are women, she didn’t think it an appropriate use of her screen real-estate (’nuff said). The offensive ad was being displayed in one of the 125×125 blocks in her sidebar (similar to the blocks in my own sidebar), which is governed by an ad network called PerformancingAds. But before you jump to any conclusions, read on…
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