Archive Page 5 of 11



How I increased my Alexa Rank by 2k percent

Two and a half months ago my Alexa rank was around 7 million; today it’s a shade over 335k. Unless my maths is way off, that’s a two thousand percent gain! And the good news is it’s still rising – the “official” Alexa rank for a site is an indication of its average traffic over the past three months, but they also show a one week average – this site‘s is a little under 200k.

So how did I do it? Extensive link building? Premium content? Long hours? Well, yes actually (I’ll leave you to be the judge of the content) – but that’s not what I attribute this rise to, at least not directly. In actual fact, it took all of about 10 minutes two and a half months ago to sow the seed that is now beginning to bear fruit – I’ll give you a little hint:

Alexa rank for Hippo Web Solutions

That’s right, I simply installed an Alexa traffic widget.
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PerformancingAds Pecking Order

Earn money with PerformancingAdsA common complaint about PerformancingAds is that the site navigation is very confusing, and the documentation isn’t much good either. The end result is that it’s quite hard to tell what the best way is to set up and manage your ads. So I thought I’d run through what I know in the hope that it’ll help a fellow blogger (and if I’ve got it all wrong, you all can correct me!).

Apart from paid advertisements, there are several other ways in which ads can be displayed on your site, which is kind of nice as it gives you the option of promoting your own or affiliate products in empty slots, or even on other sites in the network. But the trade-off is increased complexity, which is compounded by the confusing manner in which the PerformancingAds site is laid out.
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WordPress Roles and Capabilities

I bet you log into WordPress as an Administrator, right? Yup, so do I. Nothing wrong with that – after all, most of us run single-user blogs. But did you know that WordPress has built-in support for a wide range of Roles and Capabilities?

WordPress Roles

By default there are five Roles, each of which has progressively more power:

  • Subscriber
  • Contributor
  • Author
  • Editor
  • Administrator

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Don’t forget to Nofollow your PerformancingAds

Just time for a quick tip today. If you’re using PerformancingAds, it’s essential that you remember to tick the No Follow checkbox in your region settings:

check the PerformancingAds nofollow region setting

It’s not ticked by default, so it’s up to you to do it for each of your regions. Why?
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Does Google penalize paid links?

There’s recently been a small debate about Google’s stance on paid links in the comments section of one of my posts, and whether or not you run the risk of being penalized if you buy or sell links. Mitch helpfully pointed us to an article by Matt Cutts on the subject. In case you don’t know, Matt is a Google policy maker who had a big hand in drafting the original quality guidelines.

I spent an enjoyable afternoon reading that and a few other related articles (and their comments) on Matt’s site and the official Google guidelines to try and clarify exactly what Google’s position is. Needless to say some of the comment exchanges are fairly heated, with a lot of emotion on both sides. This is my understanding of the issues:
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