Lately I’ve been getting a lot of unsolicited bulk email (a.k.a spam) offering me SEO services:
We would like to get your website on first page of Google.
All of our processes use the most ethical “white hat” Search Engine Optimization techniques that will not get your website banned or penalized.
Please reply and I would be happy to send you a proposal.
Do these people not realise the irony of their statement that they use only “the most ethical white hat” techniques, yet they have no qualms about spamming their offer all over the net? Seriously, if this is how they go about their business, I would not touch them with a barge pole, and neither should you.
Here’s a question: if they’re such hot-shot SEO experts, how come they don’t put their skills to good use to get their own site to the top of the SERPs? The quality of the traffic would be ever-so-much higher! (I’m sure you realise that was a rhetorical question! The simple answer is because they can’t!)
The contempt I have for this crew is matched only by that which I have for anyone who makes use of their “services”! Basically, you’d have to be crazy!
I’ve written quite a lot about how useful blog commenting is for building links to your own site, and establishing a presence in your niche. But there’s a downside to this too, particularly if you support the dofollow movement. Recently I’ve noticed a big upsurge in the number of spammy comments I’ve been getting. Because I moderate comments they don’t make it onto the site, but even deleting them wastes my time.
Types of junk comments
These junk comments tend to fall into one of three categories:
Continue reading ‘How not to comment’
When writing articles on your website, do you consciously target certain keywords, or just write whatever comes to mind and hope for the best? Search engine optimisation (SEO) can be a daunting prospect, and it’s not hard to get so bogged down in keyword analysis that you end up not writing anything! Because of this, I suspect most bloggers don’t bother to optimise the vast majority of their posts, if any, which creates an opportunity for those who are prepared to do a bit of digging. This can yield big rewards in terms of search engine traffic.
Choosing sensible website keywords needn’t be that complicated, as long as you follow a few simple guidelines. Today I’m going to outline the process I use, which is what I’ve distilled from many different sources – so it’s nothing revolutionary, just what works for me.
Continue reading ‘How to identify website keywords’
One of the nicest new features in WordPress 2.7 for self-hosted sites is the ability to install WordPress plugins directly from within the admin console – no more having to FTP files around (note that this only works with plugins that are listed in the WordPress plugins list – for others that aren’t in the list you still have to use the old method).
No such luck with WordPress Themes however; for self-hosted sites you still have to manually upload the files to your hosting account before you can activate them, although I wouldn’t be surprised to see this change in a future release – watch this space.
In this tutorial I’ll walk you through the steps to find and install a new Theme using the cPanel File Manager:
- Find a new Theme
- Download the Theme to your computer
- Upload the Theme to your hosting account
- Unzip the Theme
- Activate the Theme
Continue reading ‘How to install WordPress themes using cPanel’
The last few weeks I’ve been coming across this “Smart Pricing” term quite a lot – people tend to casually toss it into conversations without seeming to feel the need for any further explanation, other than that it’s a Very Bad Thing. I’m not sure if this is:
- to give the impression they know more than they actually do, or
- because it’s so obvious that everyone knows exactly what it’s all about!
Well, I don’t mind admitting that I don’t (or didn’t) have a clue what they were talking about, so I decided to find out.
Is Smart Pricing still relevent?
The first thing that struck me when I did a search for adsense smart pricing is that a lot of the top results seem to date back to 2005, which led me to wonder if this is even relevent anymore! After all, three to four years is a long time in cyberspace.
However, there are plenty of references to it in Google’s AdWords documentation, so one must assume it’s alive and well.
Continue reading ‘Adsense Smart Pricing’
