How I increased my Alexa Rank by 2k percent

Two and a half months ago my Alexa rank was around 7 million; today it’s a shade over 335k. Unless my maths is way off, that’s a two thousand percent gain! And the good news is it’s still rising – the “official” Alexa rank for a site is an indication of its average traffic over the past three months, but they also show a one week average – this site‘s is a little under 200k.

So how did I do it? Extensive link building? Premium content? Long hours? Well, yes actually (I’ll leave you to be the judge of the content) – but that’s not what I attribute this rise to, at least not directly. In actual fact, it took all of about 10 minutes two and a half months ago to sow the seed that is now beginning to bear fruit – I’ll give you a little hint:

Alexa rank for Hippo Web Solutions

That’s right, I simply installed an Alexa traffic widget.

What is Alexa Rank?

Essentially, Alexa rank provides an indication of the traffic flowing through any site on the internet. Alexa gathers data on site visitors and page views on a per-site basis and then ranks sites according to their popularity; the lower the rank, the more popular the site. You can find more details in the Alexa help if you’re interested.

According to Alexa they gather data from many “diverse traffic sources”, but their primary source is from the surfing habits of those who have the Alexa toolbar installed. Now, since it’s mostly techies who have this installed, many have noted that Alexa favours tech sites, so tough luck if your site is all about the mating habits of the lesser spotted goldfish!

Why install the Alexa widget?

That’s where installing the widget comes in. By doing so, you’re effectively turning every visitor to your site into a virtual toolbar user for the duration of their visit, and thereby providing Alexa with a pretty accurate view of your site’s traffic. This means you gain an advantage over those who don’t have the widget installed, since Alexa has to extrapolate far more in their case. But it’s not an unfair advantage – after all, anyone can install the widget. Neither do I consider it “gaming the system” – there’s nothing artificial about the data Alexa is receiving. On the contrary, you’re ensuring they receive the most accurate view of your site possible.

Who cares what your rank is anyway?

Advertisers, that’s who! Rightly or wrongly, Alexa rank is one of the primary indicators used by potential advertisers to evaluate your site. So it stands to reason it’s in your best interest to present your site in the best possible light if you hope to make some spare cash from it. Enough said.

How to install the Alexa widget

It couldn’t be simpler. Simply head over to the Alexa Site Widgets page, select the style of widget you’d like, plug in your url, and paste the resulting code fragment into your site’s html or template.

Thanks where thanks is due – I first heard about this from Yaro Starak. At first I was really sceptical, but I guess you can tell I’ve gotten over that now! Thanks Yaro.

Let me know how you get on.

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77 Responses to “How I increased my Alexa Rank by 2k percent”

  1. Gravatar of Dennis Edell 1 Dennis Edell

    Hey Rodney, you’re doing awesome and thanks for the cool tip!

    I’ll trade ya. ;) Install the SEOQuake toolbar and you get all kinds of stats for every site you land on (including yours) as soon as you hit the page.

    BTW, in the middle of this article I looked up and noticed my Alexa is just under 214K! Sweet…I’m gonna install the widget now. :)

  2. Gravatar of Dennis Edell 2 Dennis Edell

    Am I insane or didn’t you have commentluv?

    OK that may be two different questions. LOL

  3. Gravatar of Dennis Edell 3 Dennis Edell

    OK riddle me this batman LOL – i just went to build a widget with my traffic rank and “links in”…it says 152 links in??? I do believe I have A LOT more then that…thousands more.

    What’s up with that?

  4. Gravatar of Dennis Edell 4 Dennis Edell

    I just emailed support also…I’m really curious how they calculate links in…

  5. Gravatar of Rodney Smith 5 Rodney Smith

    Dennis: wow, so many questions!

    214k without the widget? Man, you are going to be sub-200k so fast it’ll scare you (I hope)!

    I also don’t know how they calculate links in – they say I have none at all! That’s one of the reasons I decided to go with the most basic widget. Anyhow, I didn’t put it on there to show everyone how great (or not) I’m doing – just to see if it would give my rank a boost.

    No, I haven’t gotten around to CommentLuv yet – I’m trying not to use too many plugins, as each one slows a site down a bit, and the cumulative effect can be noticable.

    Thanks for the SEQQuake tip – I’ll check it out. Currently I use the SearchStatus addon for Firefox which sits unobtrusively in my status bar and tells me everything I need to know.

    Are you insane? I haven’t figured that out yet…;)

  6. Gravatar of Dennis Edell 6 Dennis Edell

    OK scare me baby! LOL

    On widgets – here’s a little secret…I don’t brag either; in actuality I never remember to visit the different sites to see how things are going (Alexa, Feedburner, Technorati, etc.) so having the widgets and such right on my own blog helps me see where I’m at. LOL

    On CommentLuv – The newest version 2.5.4 is completely re-coded. I believe Andy (the author) stated that it takes virtually none (very very very little) resources from the individual system.

    Honestly? You will see everything bump up if you install it. ;)

    What does SearchStatus give?…or perhaps another post idea for ya. ;)

    On insanity – OK a buddy and I came up with a question years ago, and no one seems to be able to answer it…

    If you ARE insane…you KNOW you’re insane…you ADMIT to being insane…..would that not in fact, mean you’re sane?

    Have a great day.

  7. Gravatar of Rodney Smith 7 Rodney Smith

    Ummm, yes…?

    From the SearchStatus page: “Display the Google PageRank, Alexa rank and Compete ranking anywhere in your browser, along with fast keyword density analyser, keyword/nofollow highlighting, backward/related links, Alexa info and other SEO tools.” Mostly I use it for quick visibility of the different site ranks, but the other stuff is cool too – my favourite Firefox addon!

    311k today!

  8. Gravatar of Michiel Van Kets 8 Michiel Van Kets

    you sneaky little b*st*rd :)

    well, done ! ok, no time for long comment … got widget to install … bey bey

  9. Gravatar of Webtlk 9 Webtlk

    That’s why Alexa is considered to be inaccurate. It is also sufficent to install their toolbar and visit your website three four times a day to see your rank boooost! But in the end you are right, advertisers care about Alexa and having a high pagerank make a big difference for your…wallet! You know what, I am going to install the widget too!! LOL!!

  10. Gravatar of Rodney Smith 10 Rodney Smith

    Michiel: why, thank you (although I doubt this even registers on John Chow’s scale of evil tricks!). Let me know how it goes, OK?

    Webtlk: You have to make the system work for you, or you get left behind.

  11. Gravatar of Dennis Edell 11 Dennis Edell

    Hmm ok, I just changed my widget. I had picked the one with the date but apparently that’s static for some odd reason.


  12. Gravatar of Michiel Van Kets 12 Michiel Van Kets


    I was just kidding, I got alexa toolbar on all our company’s PCs and our site set as the start-page … you should check that peak in our stats, that’s when I installed it ;-)



  13. Gravatar of Caleb 13 Caleb

    Installing Alexa widget for an extra boost is something that’s been going on…I put mine on my About Me page.

    But like I just said,it’s only a “boost”!

    btw: Dennis has a point, you gotta install CommentLuv man…

  14. Gravatar of Dennis Edell 14 Dennis Edell


  15. Gravatar of WWE Divas 15 WWE Divas

    Congratulations on the drastic rise in Alexa rank! I know many people also benefit from using the Entrecard widget on their blogs…

  16. Gravatar of Michiel Van Kets 16 Michiel Van Kets

    Divas, I’m one of them; the whole Entrecard thing is indeed a nice little widget as well.

  17. Gravatar of Rodney Smith 17 Rodney Smith

    Thanks guys. Although, if I understand correctly, Entrecard is a traffic exchange system? The Alexa widget doesn’t get you any extra traffic – it just reports accurate figures back to Alexa to inform their ranking of your site.

  18. Gravatar of Michiel Van Kets 18 Michiel Van Kets


    they go together of course; the alexa counts your traffic, while the Entrecard gets you that traffic ;-)

  19. Gravatar of Tom Robertson 19 Tom Robertson

    Hey Rodney,
    Thanks for all the good info. I’m just starting to optimize my blog and this really helps. Will be installing the widget as soon as I leave here. Think I will checkout the Entrecard plugin also. Need all the help I can get.
    Keep up the good work,

  20. Gravatar of Dennis Edell 20 Dennis Edell

    EC gives off an excruciatingly high bounce rate – discount it.

  21. Gravatar of Rodney Smith 21 Rodney Smith

    Tom: Thanks for stopping by.

    Dennis: You’re not the first to say that, which is why I haven’t bothered up til now.

  22. Gravatar of Norhafidz 22 Norhafidz

    That’s true, I’ve notice some tremendous increase on my alexa rank since I put that widget on my blog. Kudos to you for this guide Rodney

  23. Gravatar of Headphones 23 Headphones

    Dang, nice results. Congrats, and thanks for the tip.

  24. Gravatar of Tim 24 Tim

    This is one tip I never heard of anywhere else. I will be trying it out on my main blog later today. Thanks!

  25. Gravatar of Blog for Beginners 25 Blog for Beginners

    Congrats on your ranking. That alone proves that you are getting more traffic than you used to get before. Keep it up, buddy and yes, with the widget it makes quiet a difference actually. It just doesn’t fit nicely into my design so it’s not an option for me.


  26. Gravatar of Cabin Rentals Pigeon Forge 26 Cabin Rentals Pigeon Forge

    Nice ranking. I think I will install that widget on my site so that I can start raking in the visitors. I would love to have a 2k percent gain. Thanks for the tip.

  27. Gravatar of Dennis Edell 27 Dennis Edell

    I want to thank you again for this. I’m now below 200K. :)

  28. Gravatar of Rodney Smith 28 Rodney Smith

    Norhafidz: that’s great news, keep it up!

    Yan: you seem to be doing just fine without it!

    Dennis: no problem – I reckon you’ll be sub-150k before you know it.

  29. Gravatar of Blog for Beginners 29 Blog for Beginners


    I’m glad I did without it….

    By the way, care to leave your thought here?
    Who doesn’t want to be his own boss anyway?


  30. Gravatar of Tlaga Jaya 30 Tlaga Jaya

    Hai Rodney,

    As i heard if our visitor mostly came from us traffic, it will boost your alexa since many us visitor use alexa toolbar rather than asian visitor or europe, thats what i heard from one of blog posting ( i forgot the url, pardon me :) )

    Alexa widget increase our rank ? yeah maybe but since i use the widget too, i have very diferent rank before iam not use that. Now i can reach 19k alexa rank and i hope that will increase in this month :)

  31. Gravatar of Wei Liang | ABloggerBlog 31 Wei Liang | ABloggerBlog

    Congrats Rodney on your achievement. At this point of typing the comment, you have dip below the 300k Alexa rank mark. I have tested the movement of ranking with and without the widget and it seems that Alexa Rank indeed drop faster when I have the widget on.

    But again, that was because my blog was pretty new thus the leap in rank was huge. Anyway, it wouldn’t hurt adding an Alexa widget right?

    Wei Liang

  32. Gravatar of Rodney Smith 32 Rodney Smith

    Wei Liang: Thanks. Another site of mine was still in the 3M range even after having decent traffic for about 6 months. Then about 3 months ago I put up the widget, and now its Alexa is down to about 600k. It definitely works (and as you say, what have you got to lose?)

  33. Gravatar of Online Marketing Promotion 33 Online Marketing Promotion


    This is a really great suggestion.

    I’m going to give this a try and see how it works out.

    It sounds simple enough to do.

    Thanks for the information.

  34. Gravatar of Rodney Smith 34 Rodney Smith

    OMP: you won’t regret it.

  35. Gravatar of Larry 35 Larry

    It seems kind of weird that a widget can do that, But hey if it works I am willing to give it a try. Thanks for the Tip.

  36. Gravatar of linking4u 36 linking4u

    Thank you for the tip, i’ll give it a try and let you know back. btw, i’m starting at 28 million right now :)

  37. Gravatar of Rodney Smith 37 Rodney Smith

    Larry: no problem – thanks for stopping by.

    linking4u: Eh bien, nous avons tous pu commencer quelque part. Je suis sûr que vous verrez monter rapidement à partir de là. En passant, je ne suis pas vraiment parler le français – Je l’ai fait avec l’aide de Google (voir mon article sur traduction).
    Merci de l’arrêt par.

  38. Gravatar of Wayne John 38 Wayne John

    Just installed it! My initial value is 228,697. Maybe installing it will get my rank a little higher. But like you eluded to, ranking only means something to those who may want to advertise on my site.

    Thanks for the post, this gives me a reason to care about rank.

  39. Gravatar of Rodney Smith 39 Rodney Smith

    Wayne: Yeah, but if it brings in a few extra bucks, must be worth doing, right?

  40. Gravatar of Sleep Disorder Treatment 40 Sleep Disorder Treatment

    Congrats for the success, I have heard that this way one can boost Alexa rank, but you showed the real example. Now I must believe it.

  41. Gravatar of Neil 41 Neil

    That is a great idea. I think I might use this myself. I didn’t know how Alexa picked up the traffic for my site but htis makes more sense and so I think the widget may be making an appearance pretty soon on my site

  42. Gravatar of 42

    Rodney, congrats on the improvement. It’s not to be in your face or anything but I’m pretty sure that you can calculate your increase the way you did. Sorry. When you show improvement you have to base it on the starting number and not the ending number (which I believe you have). If you want to use percentage you can exceed 100% (which would give you an Alexa rank of 1). I know it sounds cool to have a 2k percent increase but it’s not possible. On the other hand you CAN have a 2k percent decrease, because you would then be able to base it on the 335k rank.

  43. Gravatar of Rodney Smith 43 Rodney Smith

    Antphilosophy: I’m afraid I don’t agree – it’s certainly possible to have an increase greater than 100%. For example, if I’m earning $100 and my boss gives me a $50 raise, that’s a 50% increase; if he gives me a $200 raise, that’s a 200% increase. The tricky thing with Alexa is that lower is better…
    Anyhow, whether or not my maths is correct, I think you get the point. Thanks for commenting.

  44. Gravatar of 44

    Rodney, yes I agree that you can have increases of more than 100% in many cases but not with Alexa (because of the the way it counts). But no need to argue about that. I just recently found your blog and I really like what I read so I’ll be back to read more of your posts. Thanks.

  45. Gravatar of Rodney Smith 45 Rodney Smith

    Antphilosophy: Thanks – you’re very welcome.

  46. Gravatar of Uk shore 46 Uk shore

    Great tip, I’m hoping it will upgrade my site from ‘No data’ shortly… 8-)

  47. Gravatar of Atniz 47 Atniz

    Simple and easy tips. I have installed Alexa widget on my blog too. At first when they changed their program to new alexa, there is a problem. My alexa keep dropping. Now, it is starting to increase back.

  48. Gravatar of Martin 48 Martin

    Is it just me or is the Alexa widget huge, blocky, ugly, and obtrusive? If they had an invisible widget I think I’d be game to help them track stats. I don’t advertise on my site at all, so that argument flies out the window for me, but I would still like to increase my Alexa pagerank, if for nothing else, just because. =)

  49. Gravatar of Rodney Smith 49 Rodney Smith

    Martin: you’re right – it’s not the most attractive. But at least you can stick it in a corner somewhere and not diminish the effect at all.
    Even apart from advertising, increasing your various ranks is not a bad idea, as it makes it more attractive to potential buyers should you ever decide to sell up and move on to something different.

  50. Gravatar of Web Talk 50 Web Talk

    I officially confirm that the trick is working smoothly! I managed to boost my Alexa pagerank and now from 400,000 and change I have almost reached 200.000! This happened in a matter of one month! Great tip!

  51. Gravatar of Rodney Smith 51 Rodney Smith

    Web talk: glad to hear it – thanks for reporting back!

  52. Gravatar of Wayne John 52 Wayne John

    Seems I’ve lost ground since I last commented, nearly 20k! Interesting. Need to find out what might improve this number beyond this now.

  53. Gravatar of Rodney Smith 53 Rodney Smith

    Wayne: well, your 1 week average is around 150k, so I’d expect it to keep rising. By the way, how come your rank is displayed in the Traffic History Graph? Mine just says “not in the top 100k” – well yeah, but neither is yours!

  54. Gravatar of Matt Helphrey 54 Matt Helphrey

    Very cool. I’ve been moving up steadily without the widget. Ill install it and see if it helps. Thanks for sharing and congratulations!

  55. Gravatar of Rodney Smith 55 Rodney Smith

    Matt: I’m sure it will.

  56. Gravatar of Jim Goji Juice Guy 56 Jim Goji Juice Guy

    Interesting article great valid points – I think it’s also important though not to forget that actual traffic is still what we’re after. In that regard here’s something to consider when link building – when considering a link exchange from another site we need to verify if Google has visited and cached that page within 3 weeks, We don’t want a link from a dead page.

  57. Gravatar of Busby SEO 57 Busby SEO

    Thanks I just added it to my site
    Current stats
    1 wk. Avg. 184,601 3 month ave 1,838,531

    I get about 1000 to 2000 visitors a day
    lets see what happens I want to get in to the top 10K

  58. Gravatar of Jamp Mark 58 Jamp Mark

    if it does work? it is an indication that some of your visitors are not alexa toolbar users.

    here are some recent reports and explanations

  59. Gravatar of kohvenk@onlineshopping 59 kohvenk@onlineshopping

    I wonder if I have 200k ranking before, but when i’m read this article it give me a light. Thank’s bro for your tips.

  60. Gravatar of Alimentos proteinas 60 Alimentos proteinas

    Estoy de acuerdo pero hasta cierto punto. Es cierto que ayuda a incrementar posiciones cuando tu ranking es muy malo pero cuando llega a cierto punto, parece que el widget deja de tener peso.

  61. Gravatar of Lori 61 Lori

    Sounds great! I need to look more into this, and implement this on my won websites, as I’ve been looking for ways to improve the traffic to my businesses.

  62. Gravatar of Godfrey 62 Godfrey

    Wow, this is awesome! It doesn’t seem like it should work though.

    Any idea if this can be used on a site?

  63. Gravatar of slym 63 slym

    This is a great post, fortunately 70% of the time of website owner is consumed in experimenting towards increasing page rank and alexa rank. To start with increasing page rank one must start with downloading Alexa toolbar for IE or firefox on as many system possible. as a second step alexa widget on every page of your website, by this way every webpage opened is counted while calculating rank inspite is user does not have alexa toolbar installed.

  64. Gravatar of Odzyskiwanie Danych 64 Odzyskiwanie Danych

    Can you please share how may visitors you have. I have alexa about 1,5 mln and about 800 UV on one of my sites.

  65. Gravatar of Rodney Smith 65 Rodney Smith

    Is that per day? I’m currently getting a little over 1500 UV per month.

  66. Gravatar of sharkbytes 66 sharkbytes

    The link in thing is troubling. Alexa shows 6, Google says 76. I think I’ll install the basic one without links.

  67. Gravatar of Rodney Smith 67 Rodney Smith

    sharkbytes: it doesn’t show mine properly either. Then again, the only reason I display the widget is to get the ranking boost, so I don’t really care!

  68. Gravatar of Dennis Edell 68 Dennis Edell

    Yep, I have thousands and it shows like 100 LOL

    I’d love to know how they calculate that.

  69. Gravatar of Rodney Smith 69 Rodney Smith

    D’you think we should tell them it’s broken?

  70. Gravatar of Spot 70 Spot

    I never knew this.

    The thing is, I don’t really like how the widget looks. Do you know if there’s a way to install the widget so you get the benefit of Alexa counting your visitors but without the widget actually appearing on your site?

  71. Gravatar of Rodney Smith 71 Rodney Smith

    Spot: I suppose you could position it behind another element using CSS or something along those lines. I haven’t tried anything like this, so let me know how it goes.

  72. Gravatar of Spot 72 Spot

    Rodney, I found the solution. I wrapped the widget script in:

    The widget still registers (at least, I’m pretty sure it does) but the widget itself doesn’t show up on the page.

  73. Gravatar of Spot 73 Spot

    I think your site is automatically stripping out HTML codes. Basically, you wrap the widget script within DIV tags with STYLE=”"DISPLAY:NONE;” which prevents what’s inside the DIV from appearing on the site while still keeping the script active.

  74. Gravatar of Jamp Mark 74 Jamp Mark

    here is an article on placing the alexa widget on your site.
    it also shows how to hide the widget

  75. Gravatar of Rodney Smith 75 Rodney Smith

    Spot: yeah, it does – you can’t be too careful y’know! Thanks for getting back with the solution – that’s the kind of thing I had in mind.

  76. Gravatar of Fairfield Inspection 76 Fairfield Inspection

    Really nice post…It is also sufficent to install their toolbar and visit your website three four times a day to see your rank boooost! But in the end you are right, advertisers care about Alexa and having a high pagerank make a big difference for your…wallet!

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