Just time for a quick tip today. If you’re using PerformancingAds, it’s essential that you remember to tick the No Follow checkbox in your region settings:
It’s not ticked by default, so it’s up to you to do it for each of your regions. Why?
Well, if you don’t, you may find your site is more attractive to advertisers, as they get a bit of link juice from your site in addition to any traffic you send them. That’s not a bad thing, and you’ll probably be able to charge a bit more for your ad space as a result.
But. (and it’s a big but).
Google does not like paid links, and will penalize your site in their rankings if they catch you. So you may well find any short-term financial gains wiped out as your traffic dries up.
So, if you get much traffic from search, remember to tick that box!