Archive for the 'monetization' Category Page 2 of 2

Easily take Online Payments with PayPal

Have you ever wondered how to take online payments via your website for your own products and services? Well, there’s an easy way: PayPal. Yes, you can accept donations, payments for products and services, even set up recurring payments and subscriptions. And the good thing is you’re not restricted to buyers who have a PayPal account, because this mechanism allows your customers to pay via debit or credit card if they choose.

There are a number of benefits to using this service:

  • Simplicity – PayPal handles all the technical details for you.
  • Security – no secure connection required by you – PayPal handles this too.
  • Trusted brand – because PayPal is one of the most popular payment methods on eBay, it is a very well-known and trusted service – and trust is vital when payment details are being exchanged online.
  • Cost-effective – setting up your own merchant account is expensive and simply not worthwhile unless you have significant turnover. PayPal doesn’t cost you anything until someone buys something, and even then you won’t be paying much more than 3.4%.

So, before this starts to sound any more like an advertorial, I want to show you how easy it is to set up a Donation button to allow your adoring public to shower you with gratuities.
Continue reading ‘Easily take Online Payments with PayPal’

Internet Marketing: is it for you?

Internet Marketing, unsurprisingly enough, is the

…marketing of products and services over the internet

according to Wikipedia. But while it’s a relatively new phenomenon by this definition, limited by the amount of time the internet has been in existance, in fact its roots go back a lot further than that. Internet marketing is really just an evolution of Mail Order / Direct Marketing, which has been around for well over a hundred years.

junk mail
Image courtesy of Heart for Japan
Continue reading ‘Internet Marketing: is it for you?’