Archive for the 'Blog promotion' Category Page 2 of 3



Strategic commenting, part 2

A couple of weeks ago I outlined my strategy for strategic commenting – go ahead and read it if you haven’t already – the key for me is building relationships with other bloggers. Taking over the world one blog at a time, if you want.

But with any strategy, even a good one, there’s normally room for improvement, so while last time I spoke about my philosophy of commenting, today I’d like to mention a couple of tactical tips you can apply to maximise the benefits of your comments to your blog’s authority and traffic. They’re actually closely related – I’ll give you a little hint: neither involves nofollow links…
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All backlinks are created equal…not!

Links back to your site (or backlinks as they are commonly called) are a critical determining factor for the amount of traffic you will receive. But not all links carry the same weight – some are definitely more valuable, and thus more desirable than others. As is often the case, the most valuable links are also often the most difficult to procure…but that doesn’t mean the lesser types do not have their part to play.
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Strategic commenting

Blogging is at least as much about building your network of relationships as it is about producing great content. Of course quality content is a necessity – without it no amount of marketing will get you very far. But it’s not sufficient by itself, not when there are literally hundreds or thousands of other blogs competing for the same audience as you.

blog commenting strategy
Image courtesy of pshutterbug

Now, one of the most common techniques for gaining exposure and building traffic is commenting on other blogs. Nothing new there – you’ve probably heard the same advice plenty of times already. But today I’d like to examine this in a little more detail, to maximise the benefits to you and your blog.

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Where’s the StumbleUpon buzz on your site?

This morning I was checking out my stats in Google Analytics, and noticed that I’ve been getting a little traffic coming from StumbleUpon. Great stuff! But I wanted to know which article(s) were generating the buzz; unfortunately I had no idea how to find out. I tried the obvious: I tried searching StumbeUpon itself for my domain name, but that didn’t get me anywhere.

Now, I do happen to know how to find a specific page in Stumbleupon: simply navigate to http://www.stumbleupon.com/url/ and append the url of the page you’re looking for (thanks to Terence Chang for the tip). This can be quite a handy way of finding out who submitted your article, what they said about it, what category it was put in, etc. But still, the thought of repeating this for each of my posts to try and find which one(s) had been stumbled didn’t fill me with great excitement. So I decided to try to find the answer elsewhere.

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Difficulty getting listed on Technorati?

This whole month I’ve been struggling to get this blog to show up on Technorati. I’ve been pinging them every time I’ve done a post; I’ve even pinged them manually, all to no avail. Every time I’ve checked their blog directory, I’ve been greeted with this put-down:

Technorati - sorry, we can't find that blog

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