Archive for the 'Blog promotion' Category

How I increased my Alexa Rank by 2k percent

Two and a half months ago my Alexa rank was around 7 million; today it’s a shade over 335k. Unless my maths is way off, that’s a two thousand percent gain! And the good news is it’s still rising - the “official” Alexa rank for a site is an indication of its average traffic over the past three months, but they also show a one week average - this site’s is a little under 200k.

So how did I do it? Extensive link building? Premium content? Long hours? Well, yes actually (I’ll leave you to be the judge of the content) - but that’s not what I attribute this rise to, at least not directly. In actual fact, it took all of about 10 minutes two and a half months ago to sow the seed that is now beginning to bear fruit - I’ll give you a little hint:

Alexa rank for Hippo Web Solutions

That’s right, I simply installed an Alexa traffic widget.
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Dofollow Search Tool is online

Since I talked about dofollow commenting the other day, I’ve been involved in a few comment exchanges about the benefits of installing the Dofollow and Top Commenter plugins. The benefits for commenters are fairly obvious - you’re rewarded for your comments with free backlinks. The benefits for the host blog are perhaps not as obvious, but I’ve definitely seen an increase in the number of comments on this blog since installing both these plugins a few weeks ago, and have hooked up with a few new blogs (new to me, that is) as a result. I imagine it’s the same for others.

Finding dofollow blogs

That’s all very well, but as a commenter, how do you identify these blogs amongst the vast ocean of nofollow ones? I’ve heard of a few methods, for example doing a Google image search for the you comment, I follow graphic which some sites display. There are also several sites that publish lists of blogs using these plugins - see Yan, Peter and Simon’s for example. These are pretty hot posts with lots of interaction - precisely because they’re providing some very useful information - they may be all you need to comment effectively, but for me there is one missing ingredient - the ability to search for specific topics and information in the lists.
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Strategic commenting, part 2

A couple of weeks ago I outlined my strategy for strategic commenting - go ahead and read it if you haven’t already - the key for me is building relationships with other bloggers. Taking over the world one blog at a time, if you want.

But with any strategy, even a good one, there’s normally room for improvement, so while last time I spoke about my philosophy of commenting, today I’d like to mention a couple of tactical tips you can apply to maximise the benefits of your comments to your blog’s authority and traffic. They’re actually closely related - I’ll give you a little hint: neither involves nofollow links…
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All backlinks are created equal…not!

Links back to your site (or backlinks as they are commonly called) are a critical determining factor for the amount of traffic you will receive. But not all links carry the same weight - some are definitely more valuable, and thus more desirable than others. As is often the case, the most valuable links are also often the most difficult to procure…but that doesn’t mean the lesser types do not have their part to play.
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Strategic commenting

Blogging is at least as much about building your network of relationships as it is about producing great content. Of course quality content is a necessity - without it no amount of marketing will get you very far. But it’s not sufficient by itself, not when there are literally hundreds or thousands of other blogs competing for the same audience as you.

blog commenting strategy
Image courtesy of pshutterbug

Now, one of the most common techniques for gaining exposure and building traffic is commenting on other blogs. Nothing new there - you’ve probably heard the same advice plenty of times already. But today I’d like to examine this in a little more detail, to maximise the benefits to you and your blog.

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Where’s the StumbleUpon buzz on your site?

This morning I was checking out my stats in Google Analytics, and noticed that I’ve been getting a little traffic coming from StumbleUpon. Great stuff! But I wanted to know which article(s) were generating the buzz; unfortunately I had no idea how to find out. I tried the obvious: I tried searching StumbeUpon itself for my domain name, but that didn’t get me anywhere.

Now, I do happen to know how to find a specific page in Stumbleupon: simply navigate to http://www.stumbleupon.com/url/ and append the url of the page you’re looking for (thanks to Terence Chang for the tip). This can be quite a handy way of finding out who submitted your article, what they said about it, what category it was put in, etc. But still, the thought of repeating this for each of my posts to try and find which one(s) had been stumbled didn’t fill me with great excitement. So I decided to try to find the answer elsewhere.

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Difficulty getting listed on Technorati?

This whole month I’ve been struggling to get this blog to show up on Technorati. I’ve been pinging them every time I’ve done a post; I’ve even pinged them manually, all to no avail. Every time I’ve checked their blog directory, I’ve been greeted with this put-down:

Technorati - sorry, we can't find that blog

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Collect traffic and backlinks by participating in Blog Carnivals

Participating in Bog Carnivals is a great way to increase your exposure in the blogoshpere. The main benefits you get are:

  • a few more backlinks to your site for free (proper follow links too, not the less useful nofollow variety)
  • referral traffic from the carnival itself
  • networking opportunities with other proactive bloggers

If you’re a blogger keen to develop your readership, those are all essential things you should be aiming to do at every opportunity! They all directly and indirectly lead to increased traffic to your site (more on that later).
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Stumble your way to a Rush of traffic

Following on from my last post on Social Bookmarking, I’d like to talk today a bit about one of my favourite Social Bookmarking sites - StumbleUpon. Apart from the usual system of content submission and being able to vote items up and down, StumbleUpon has one fairly unique feature: its toolbar, and in particular the Stumble button.

StumbleUpon toolbar
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Increase traffic to your blog with Social Bookmarking

Have you ever felt like you’re talking but no-one’s listening? I’m sure that’s something most bloggers can relate to (even A-list bloggers like Darren Rowse), especially when you’re in the initial stages of developing a blog. One way to increase your exposure is through the use of so-called Social Bookmarking sites like Digg, Delicious, Stumbleupon, and many others.


Image courtesy of Derbeth.
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