Internet Marketing, unsurprisingly enough, is the
…marketing of products and services over the internet
according to Wikipedia. But while it’s a relatively new phenomenon by this definition, limited by the amount of time the internet has been in existance, in fact its roots go back a lot further than that. Internet marketing is really just an evolution of Mail Order / Direct Marketing, which has been around for well over a hundred years.
Image courtesy of Heart for Japan
Continue reading ‘Internet Marketing: is it for you?’
I remember being intrigued when I first heard Darren Rowse was planning on releasing a book, not because he was releasing a book, but because of the way he was releasing it. So many other bloggers / internet marketers would have slapped together an ebook, instructional dvd or subscription course, and in the process probably charged a heck of a lot more than the $20-odd this book goes for. To me, the fact that Darren chose traditional book format spells one thing: c-r-e-d-i-b-i-l-i-t-y.
OK, so the sub-title – Secrets for Blogging your way to a Six-figure Income – is a little cheesy, but I guess it’s perfectly in keeping with writing a “good” title for a blog post, so I’ll be generous and say it fits the style.
Continue reading ‘Book review: Problogger – Secrets for Blogging your way to a Six-figure Income’
You may have noticed I’ve been running a little competition lately, to win one of two £30 Google AdWords vouchers. Well, the closing date was supposed to be yesterday 20 September 2008, but I just noticed that I wrote 20 October 2008 by mistake!
Competition update
Also, no-one has entered the competition! Now, this may be partly because of me putting the wrong date on it, but also the post has not received all that much traffic, so perhaps not enough people have heard about it, and those that have have not been from the UK (unfortunately the vouchers can only be used in the UK or Ireland).
Anyway, for those reasons, I’ve decided to extend the closing date by another week until Saturday 27 September 2008 at 09:00 Central European Time. So please alert anyone you know who might benefit from a free AdWords voucher to get them started with pay per click advertising, and get them to enter!
Continue reading ‘AdWords competition update’
In the last 24 hours, I’ve had two seperate phishing emails, pointing to dummy banking sites, as they do. Both had set up shop, so to speak, by commandering someone else’s site and setting up their replica pages in a deeply nested sub-directory – exactly like the parasites they are! Presumably, the site owners did not even realise there was anything afoot.
This prompted me to wonder how the perpetrators had gained access, and how secure my own sites are. So I did a bit of research, specifically in the area of securing WordPress (although many of the principles apply to other kinds of site too)…
Continue reading ‘How secure is your site?’
Links back to your site (or backlinks as they are commonly called) are a critical determining factor for the amount of traffic you will receive. But not all links carry the same weight – some are definitely more valuable, and thus more desirable than others. As is often the case, the most valuable links are also often the most difficult to procure…but that doesn’t mean the lesser types do not have their part to play.
Continue reading ‘All backlinks are created equal…not!’
